With the Coronavirus causing havoc throughout the business landscape, a wide range of businesses have had to shift their work from the physical realm onto the internet.
For many fashion start-ups, the internet was a great starting place from which to launch your brand and a cost-effective alternative to opening a physical store.
However, if you had transitioned into opening a boutique, but now need to ensure that your wares are properly showcased online, then this change could be a challenge, particularly as the world of online sales is constantly evolving.
To help, I’ve put together a selection of the ways that you can transform your brand into a thriving online fashion retailer and maintain your success during this challenging situation.
Protect Your Staff
These are unprecedented times, and a completely new situation has arisen, which is why you have to make sure that you protect not only your brand but also your team. Anyone who is able to work from home should do so, but if you have an in-house team manufacturing and distributing your product, then you need to keep them safe.
Work with professional cleaning companies that have a dedicated Coronavirus disinfection offering, such as Ideal Cleaning Services. The company offers expert cleaning staff, armed with the best products and equipment on the market. They can deep clean your space and decontaminate it after anyone who is showing symptoms has entered.
Offer Your Services To The Cause
Many major fashion labels are offering to help make everything from surgical masks to scrubs, so if you have the machinery and capacity to help, then you should. Not only will this benefit those working on the frontline to get rid of this vile virus, but it will also help boost your team’s morale.
It also links to your company’s corporate social responsibility practices, and will be an excellent way to show that your brand is caring and dedicated to supporting its local community when this is all over.
Boost Your Online Presence
When you’ve invested so much time and effort into building your physical presence, it’s understandable that you would let your online one dwindle. Now, as the world moves onto the internet, you need to reinvigorate your online brand and get it noticed by your target market.
Use social media to interact with customers and make them aware of your firm’s online offering. You’ll also need to make sure that you use cutting-edge e-commerce solutions to give customers a seamless buying experience.
Learn To Take Professional Photos From Home
Outsourced services that required travel, such as professional photography, will now be hard and inconvenient to come by, so you should try to bring these parts of your business in-house where possible. This approach will not only save you the hassle of transporting clothes to be photographed but also save your firm money in the long-term.
Personally, I understand how hard it can be to take beautiful photos from home, but with a little practice honing your technique, you can create incredible images of your merchandise.
Times are hard for all businesses right now, but I truly believe that by taking your brand online and engaging with a community through social media as much as possible, there are good chances you can thrive.