Freelance writer
August 2020

Article & Podcast on PCOS and Acne
SEPT 2020

Put Yourself First Podcast
JULY 2020


Top 10 Fashion Blogger List for the UK.


Starting April 2020, you can find Emma’s articles published at Cohorted Beauty


Monday evening feature about food and restaurant bloggers in Manchester

MARCH 2020

My working-from-home beauty blogger office (and make-shift studio)
Take a look here. 

UK fashion, beauty and lifestyle blog What Emma Did is regularly featured across many press titles. Some examples of recent coverage and freelance work are showcased below:

Tessuti Bloggers
August 2019

Beautify x What Emma Did

July 2019
An Interview with Beautify talking about life, jobs, inspiration and makeup

Manchester Fashion Network
Top 10 Influencers
January 2019

Burnley Social Interview
January 2019

Burnley Social X Boohoo Clothes Swap
January 2019

Manchester Airport Beauty:
October 2018

Revolution Bars Influencer Night:
(You’ll see me below…)
September 2018

Matalan Petite Fashion Tips:
July 2018

VoyageLA Magazine
Makeup Influencers

Fashion Monitor, May 2018
Top Manchester Influencers

Zaful Fashion Retailer, May 2018
Guest Blogger

Lovin Manchester Freelance Reporter
Author page

Top UK Lifestyle Bloggers
Feb 2018

Tour Radar Magazine
Contributing comment

Feb 2018

Digital Scouting Top 100 Fashion Influencers
December 2017

MyProtein Top Lifestyle Bloggers 2017
November 2017 – Top 25 Lifestyle Blogs
March 2017 Editors Newsletter – Feb 2017

Scribbler Best 25 Lifestyle Bloggers – Nov 2016


Manchester Fashion Network Interview – Sept 2016

what emma did

Intu Inspire Me – April 2016

kendall jenner

Intu Inspire Me- March 2016


GymCube Fitness Blog – March 2016


Intu Shopping Centre – March 2016

beauty bloggers

BellaFace Beauty Writer – Feb 2016

bella face

The Good Web Guide – Feb 2016

good web

The Blogger Programme – Feb 2016

the blogger programme

Women In Business – Feb 2016


University of Central Lancashire – Feb 2016

uclan emma campbell

Manchester Confidential – Jan 2016

Manchester confidential
manchester confidential

ASOS Marketplace – 2016

whatemmadid asos

My Protein – December 2015

my protein

Time Out – December 2016

top BYOB manchester

Cloud Nine Hair – December 2015

cloud nine

First Site Guide – Top Lifestyle Blogs 2015

first site

River Island – November 2015 

what emma did

BreakThru Radio – USA- October 2015
Start listening at 13 minutes down the playlist to hear the radio interview

btr – The Zone Blog – October 2015

soya milk benefits

The Press Tent Event- October 2015


Time Out Manchester – October 2015

timeout manchester – The Zone – October 2015


South Beach Official – September 2015

south beach

Hot Courses – August 2015

emma campbell

Liquid Health Beauty – August 2015

liquid health

The Good Web Guide – August 2015

the good web guide

South Beach Blog – July 2015 

Bloggers emma campbell

DIARY Directory – July 2015

emma campbell

GROW Oldham – July 2015

emma campbell oldham

Oldham Evening Chronicle – June 2015oldham chron emma campbell
emma campbell

Style Honey- June 2015style honey
Fashion Insight – June 2015

fashion insight what emma did

VIVA Magazine – June 2015 

viva coverage
Manchester Evening News – June 2015

emma campbell

Manchester Evening News Online – June 2015

manchester evening news

Twisted Beauty Blog – May 2015

twisted beauty blog
Ruth Writes Blog – June 2015

what emma did boutique

Wynsors Shoes Blog – May 2015wynsors
Life as a Twenty Something Blog Covers WhatEmmaDid Boutique – May 2015

life of a twenty something
Viva Magazine Covers WhatEmmaDid Boutique – May 2015

viva magazine

Gold Collagen Press – April 2015

gold collagen
Trilogy Natural Skincare Social Media – April 2015

what emma did triology

Awaken Ibiza – April 2015awaken ibiza blog

Pharma Nord Blog- March 2015pharma nord

Uptopia Blog- March 2015

Teads Labs Top 100 UK Beauty Bloggers – March 2015

what emma did January 2015

Hotel Direct – December 2014

hotel direct – December 2014

design my night

Hotel Direct New Years Eve Manchester Feature December 2014


The Co-operative #Onthelist Blogger Panel Event – November 2014

what emma did

Manchester Arndale After Dark Party with the Manchester Evening News – November 2014

The co-operative A-List Blogger Panel Special Guest, November 2014


SkinViva Beauty and Skin Clinic November 2014skinviva

Expertise Panel Guest for Co-op Blogger and Press Event November 2014CO OP

Rare Fashion Social Media Coverage 2014

emma campbell

Top 100 Beauty Blogs UK 2014

top 100
Your Dreamcatcher Feature 2014dreamcatcher

Manchester Fashion Network Feature 2014

emma campbell
Global Blue- Travel Article 2014global blue
Sunglass Junkie Blog 2014SUNGLASSJUNKIE
Blue Mountains Australia Official Website 2014bm

Manchester Fashion Network Homepage 2013emma campbell YouTube Coverage 2013
emma campbell
Xen-Tan Newsletter Mail Out

The Manchester Fashion Network interviews What Emma Did

More Magazine feature 2012

more magazine interview What Emma Did  2011

Republic Wear It Your Way Guest Writer 2011

Matalan Ladies Day Blogger & BBC North West Today and Tonight Interview

Me (front left) with Bloggers & Matalans Social Media Team

Darling Clothing – February 2011
(An interview with What Emma Did)


 VIVA Magazine – January 2011
(Wedding Feature by Emma Campbell)

Matalan Homepage – January 2011
(Bottom left)

Manchester Confidential – November 2010 – November 2010
Matalan Blog – November 2010

Viva Magazine – November 2010

Viva Magazine – November 2010

Cosmopolitan Magazine – November 2010



Dorothy Perkins Style HQ Blog – September 2010 Guest Bloggers – June 2011



  1. Nicola Staczek
    October 12, 2010 / 4:27 pm


    My name is Nicola. I work for SAFILO UK- we are a leading manufacturer in designer eyewear. We carry brands such as YSL, Gucci, Hugo Boss, Giorgio Armani, Emporio Armani, Juicy Corture, Dior, Jimmy Choo, Valentino, Balenciaga, MaxMara, Alexander McQueen, Paul Smith, Pierre Cardin, Marc Jacobs, Marc By Marc and Carrera.

    We have a press day coming up soon. And we were wondering if you would be interested in product information? (And possibly some free goodies)

    If so, please do contact me at:

    Kindest Regards


  2. April 18, 2011 / 10:33 pm

    Hi Emma!
    I have a new blog and would love a review and possible feature on your site. What’s the requirements? Please email me for a small discussion, I have another site with PG3 and could consider swapping links there as well..Let me know either way,

    xx A & V

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