Shopping: Forever 21 To Open A London Store

I heard some exciting news this morning! Stylish American fashion chain Forever 21 are set to open a UK store in our fashion capital.

Opening a store on London’s Oxford Street, the brand is set to rival High Street stores such as H&M, Primark, and even shoppers favorite Topshop. I have only been to America on two occasions, but each time I have always visited Forever 21 and have been majorly impressed with the store on both visits. It kind of reminds me of H&M, but somehow a bit easier to shop, and what always sticks in my mind is Forever 21’s fabulous accessory department. I have a rather large collection of necklaces, earrings and bracelets from my visits to the store, each bought for no more than £3 (in English money), and each piece absolutely beautiful. There are currently 460 Forever 21 stores spread across the USA and Puerto Rico, but I can’t help thinking- why wait until now to branch into the UK?

Crowds gather when Forever 21 opened it's Japan store

The sad news is there is no sign of them opening a North West store anytime soon, but it just gives me yet another reason to keep dashing down to London!

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  1. November 17, 2010 / 3:23 pm

    the one in birmingham is fabulous! i got quite a bit at the weekend xxx

  2. November 18, 2010 / 3:27 pm

    I’ve been hearing such mixed reviews about the new UK site but I’ll still go check the store out!


  3. November 18, 2010 / 9:29 pm

    Oh good, I was so excited when I heard they were coming to the UK but so puzzled when they didn’t mention any plans for London. It is the fashion capital of the world, people!! Well, I guess I can look forward to that then, thank you for the news!

  4. November 19, 2010 / 7:38 am

    I’ve pretty much avoided all of the F21 stuff, mostly because I know theres not much chance of me going to Birmingham (or London) anytime soon! I hadn’t realised for some reason that they had launched a UK site – this could be dangerous 🙂

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