Here’s 9 Vegan Makeup Brands You Need To Know About

Makeup by me – check out @cheshirebridalmakeup on Instagram


Created and developed by former chief chemist and MD at MAC cosmetics, it’s no surprise that Cover FX products have become some of the most-reached for makeup. The entire range is cruelty-free and vegan (with the exception of MintTint FX & MintGlaze FX).

Look out for their incredible Custom Enhancer Drops, as well as the Nova Glitter Drops. The perfect way to enhance and customise your foundations and skincare.


Not only are Spectrum makeup brushes oh-so instagrammable, but they’re also 100% vegan. They look amazing to start with, but also are raved about by millions for their excellent quality.

Look out for the Siren Set of makeup brushes, a gorgeous colour flash of brushes. But to be honest, you’ll get lost in the beauty of their brushes as soon as you check out the website (or their stunning store).


Arguably one of the most popular vegan makeup brands, Inika has tonnes of choice from liquid foundations to highlighting creams and super-pigmented lipsticks. I have a lot of Inika foundations, primers and eyeshadows in my pro makeup kit for my weddings.

Keep an eye out for one on my bridal faves: a Liquid Foundation with hyaluronic acid, which gives dreamy coverage and hydrates the skin. Win, win.

Their BB cream is a new one on my list too..


Last year, Kat Von D announced plans to reformulate her entire cosmetics line to ensure every product was vegan. While the process takes a while, she already has a section of her website titled #VeganAlert which is full of products that do not contain any animal products or by-products, and have not been tested on animals.

Look out for The Lock-It Foundation – a foundation guaranteed to stay put ALL day long.


There is a brilliant bargain vegan beauty brand called B. which is exclusive to Superdrug, therefore it’s super purse-friendly. Their website explains that B. “does not contain any animal derived ingredients or by-products, even beeswax which can often be found in mascara.”

A firm hero product I’ve found is the contour kit – brilliant pigments and a great one for the handbag/makeup bag.


Illamasqua products have NEVER and will NEVER be tested on animals and are proudly vegan.

They have always stood firm on core principles that define their position in the beauty industry and wider world. They do the most luxurious primers, from the Radiance Veil to the Hydra Veil, which are amongst the best sellers, along with intensley pigmented Beyond Powders and Eyeshadows.


The brand are known for creating some of THE most coolest colour palettes around, and lucky for us, every single product is vegan-friendly. The brand is slightly more experimental and wild, perfect for party and evening looks.

Hero products: It’s no surprise that the Velour Liquid Lipsticks and Skin Frost Highlighters get ALL the likes on Instagram.


Purse-friendly makeup brush brand, EcoTools, offer a huge selection of brushes, all of which are vegan. I’ve been using a number of their brushes for a while, which are great to keep to hand for any vegan clients when I do my bridal makeup clients.

One of the best sets is The Start The Day Beautifully Kit which includes everything you need if you’re starting out in makeup. There’s a fluffy powder brush, a concealer brush, two eyeshadow brush, and an angled liner brush.


Affordable makeup brand, E.l.f, is a firm fave with everyone from Beauty Vloggers, to Makeup Artists. Luckily, the entire cosmetic line is vegan-friendly, however, not all the skincare and brushes are – so be sure to check the listed ingredients before making a purchase.

It’s possibly one of the most affordable brands you’ll find online!

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1 Comment

  1. January 13, 2019 / 3:55 pm

    Great post Emma! It’s nice to see vegan brands gaining interest. Emani Vegan Cosmetics is really good for vegan makeup too!

    The Cosmetic Notebook

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