Ralph Lauren Goes 4D For Fragrence

Last night at Ralph Lauren’s flagship Bond Street store, it was fragrance that stole the show with an incredible 4D installation. Outside the store, video footage was played featuring the brand’s key pieces such as polo shirts, ties, shoes and jewels, but it was undoubtably the Ralph Lauren fragrances that really wowed the crowds.

As the four new men’s ‘Big Pony’ fragrances flashed up in coloured lights on the side of the store, their scents were emitted into the street via high-tech diffusers, so the crowds could take in the new scents filling the air. This is an amazing way to use 4D installation to really showcase the brand and reach the audience. Beauty brands, listen up – this is the new way of advertising. I repeat – this is the new way of advertising. What better way of promoting your scent out their to your market? Possibly an advertising method we might start seeing more of…


Four men's 'Big Pony' Ralph Lauren fragrences flashed up at the flagship store


4D Promotion


4D Mapping to showcase Ralph Lauren ties



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