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Hard Water and Your Hair: What’s Worth Trying Before You Buy More Shampoo

The usual response to hair that feels lank, dull or strangely coated is to buy something new. A different shampoo, a clarifying treatment, a mask that promises to undo whatever the last three products ...
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Old-Hollywood Glamour Makeup: A Step-by-Step Evening Look

There's a certain kind of beauty look that never seems to date: smoky eyes, a bold lip, hair swept into something that catches the light, and an outfit that whispers rather than shouts. It's the ...
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The Impact of Social Media Messaging on Booking Decisions in the Beauty Industry

A client scrolls through Instagram at 11pm. She sees a balayage transformation, taps the photo, and types a question into the DMs. Whether that salon books her appointment—or loses her to a competitor ...
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Why Your Beauty Brand’s TikTok Isn’t Getting the Views It Deserves

The digital landscape requires cosmetic businesses to capture immediate attention on fast-paced video channels. Many organizations invest heavily in creating aesthetic tutorials yet fail to gain ...
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Welcome!

January 11, 2010

Welcome to my shiny new blog site! After years of contributing articles about fashion and style-related-bits to various websites and magazines, i decided its time i launched my own. And what better time to launch a blog than January, when…

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byemmacampbell

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Hard Water and Your Hair: What’s Worth Trying Before You Buy More Shampoo

Old-Hollywood Glamour Makeup: A Step-by-Step Evening Look

The Impact of Social Media Messaging on Booking Decisions in the Beauty Industry

Why Your Beauty Brand’s TikTok Isn’t Getting the Views It Deserves

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Welcome!

byemmacampbell