Fashion: The Rules of Royal Ascot Dress Code

If you have been checking the fashion press regularly this week, you’ll have seen the array of stylish and statement headwear that has been snapped over the course of The Royal Ascot. It’s by far the most lavish race event of them all; so step aside Ladies Day – this one means serious fashion business!

A much more classier affair, Royal Ascot is classed as a smart occasion event, coming with a number of dress code rules for race day attendees. This weekend is going to see hundreds of women turning up in their best dresses and accessories, and lets face it, who doesn’t love an excuse to wear the most premium dress you own? To clear up any concerns or myths about the most glamorous race day event, I’ve pulled together the top dress code rules for Royal Ascot and a few pointers on how to adhere to them.

forever unique dress
Rule 1. Strapless or sheer strap dresses are not permitted.
Don’t be alarmed by this – remember that Royal Ascot is a premium fashion event of it’s own, and a smart, sensible yet stylish dress code has to be adhered to. It doesn’t have ‘royal’ in it’s title for no reason. I personally prefer dresses with a strap detailing. It saves constantly pulling up your dress to ensure no slipping down, and strap details can make pretty finishings. The above VALLERIE Wave Printed Dress has a lovely printed feature around the straps and chest area which makes a striking focal point. The colours are stunning for Summer and the print is beautifully on trend. I always recommend Forever Unique as my main go-to for luxury ladies fashion, so I’ll be focusing on them throughout these tips!

Rule 2. A Hat, Headpiece or Fascinator should be worn at all times
Possibly the only race event in the UK which adheres to this rule, making it a lavishly ‘fancy’ occasion. We all love the excuse to wear a sassy little headpiece – don’t pretend that weddings don’t excite you that little bit as it provides the perfect excuse to dress up your hair…

forever unique dress
Rule 3: Midriffs must be covered
It goes without saying, when you are celebrating a high class event, you should mirror the theme of the event and dress to the most sophisticated style. Even though it’s Summer, we don’t really enjoy seeing other people’s midriffs on show, unless it’s on the beach. For this particular field day fashion event, keep them covered ladies. A classy dress like the CINDIE Fuschia Maxi Dress above speaks so many words for such a simply style. It’s eye-catching colour compliments a Summer tan and looks so pretty on all blondes, brunettes and redheads, you just have to pluck up the courage first to opt for such a lovely Summer bright. Maxi dresses are also a fashionable way to keep those legs covered in case you don’t feel too comfortable with these on show…

Rule 4: Be wary of dress length
Knee length, midi and full length are much more preferred at Royal Ascot. Again, it goes without saying that for a classy affair, it’s much more traditional to keep ‘what you are flashing’ to a minimum. If you wear a dress which enables your arms to be on show, after all it is Summer, then chose a knee length dress like this gorgeous design below, the Forever Unique CREEK Ivory Fitted Dress. Team with a statement clutch, pair of heels and a beautiful millinery piece to finish the look.

forever unique dress
Rule 5: Focus on your footwork
A more light-hearted rule to follow – put your best foot forward! Make sure you wear heels that decorate your attire and don’t stand out in a negative way. Royal Ascot has a strict ‘no novelty and no fancy dress’ rule, so keep this in mind when choosing your footwear. Forever Unique have only recently launched a debut collection of stand out party heels, with each pair designed to be ideal for those glamorous occasions. The styles below are two of my all time favourites – a pale pink pair to match my pastel dresses, and a statement black pair as a fail safe all-rounder. Take a look at their footwear collection here for some more inspiration.

forever unique footwear forever unique footwear
This year, Ascot Racecourse is sponsored by Appletiser as it’s official soft drink. The lovely little slogan of ‘crown the moment’ celebrates the fresh apple tasting drink, and I feel in general Appletiser is such a refreshing drink to have as the number one non-alcoholic drink for the event for the ones choosing not to drink. As well as being a non-alcoholic favourite,¬†Appletiser will also create bespoke signature cocktails and mocktails for Ascot to be sold and sampled by customers during the event. What a lovely main drink to be the mixer for cocktails! If you are attending Royal Ascot this weekend and want to share you photos of your fantastic dresses, do tweet and Instagram them to @appletiseruk!

royal ascot
royal ascot 2015

Have a lovely weekend all!

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