Fashion: Behind the Scenes with Manchester Arndale

Last week, I went back to my roots on set behind the scenes at a new, upcoming A/W 2015 photoshoot. Those who have followed my blog for a while may know my career history actually lies within fashion and beauty PR, in which I used to work across fashion photoshoots as part of the day job for many years. As my blog has expanded so much over time, the photoshoots I mainly attend now are those from the What Emma Did boutique, which mean I am usually infront of the camera instead of behind (cringe!).

So how lovely it was to be invited along by Manchester Arndale to have a sneak peak behind the scenes at their latest Autumn/Winter 2015 photoshoot. A/W is my favourite season for fashion due to all the layering up and deep autumnal colours you can have fun playing around with, so a Winter themed fashion shoot is my type of day indeed. Dressed in a comfy lace vday dress and oversized NEXT scarf, myself and Olive from fashion blog Any Xcuse headed along with the creative team and marketing agency to the studio for a fun filled day of Autumn Winter fashion…

One of the best things about the shoot being with Manchester Arndale is that the photography campaign features clothing and accessories from a wide range of retailers who sit inside the shopping centre. Those familiar with Manchester Arndale will know they home some amazingly stylish retailers – often known as our High Street favourites- such as Topshop, NEXT, Lipsy, River Island, New Look and Aldo. With those big names on board, you can just imagine how fantastic the wardrobe sections looked! The rails were filled with beautiful new season picks, including sheer blouses to be layered up with knitwear and waistcoats, wool coats, winter boots, and then my ultimate favourite theme… party wear! It is never too early to get excited about party wear, and the collection of striking dresses, flowing skirts, sequin tops and stacking heels lined up to be shot on the model for the Manchester Arndale AW15 campaign were absolutely stunning. Take a look below at my photo diary showcasing some of the fantastic outfit suggestions in action…

Myself and Olive – always an opportunity for a sneaky behind-the-scenes selfie of course. As you can see, the glasses are on and Olive is rocking a gorgeous new lilac/white hair colour. Us fashion bloggers have to keep up with the trends!

The day was fantastic, and it was so nice to be back on set behind the scenes with such an amazing company, gaining first hand previews at the collections and items that Manchester Arndale retailers will be showcasing from September.

So this is just a sneak peak – I actually have tons more photos which actually reveal what the final shots could potentially look like, but this will all go live on whatemmadid.com once the campaign has began. So do come back at a later date to see the finished product, and check out the Manchester Arndale blog in the meantime for their fashion updates and events. A huge thank you to the talented team and all associated for inviting me along. A stylish day was had all round…