Beauty: Benefit Bad Gal Bang Mascara Review

If you haven’t yet heard about Benefit’s Bad Gal Bang Mascara launch…well, where have you been?!

There’s been a lot of noise around this exciting launch, so much so that I thought I would leave my own personal review of Benefit’s Bad Gal Bang Mascara until after the hype had calmed down a bit.

There have been soooooo many people rushing to Instagram and YouTube to do before’s and after’s, so I thought I’ll just weigh it up in my own time, and once I’ve formed a solid opinion on it, I’ll post about it.

So here goes!…

This new, highly anticipated mascara launch arrived on my desk a few weeks ago. The PR campaign has been very ‘out of space’ focused, as Benefit talk about its formula enriched with aero-particles – ‘a super light technology derived from space technology‘ – to give volume and a promise of 36-hour wear.

Wow – I was keen to scope this one out asap.

It’s a mascara that aims to provide the best results across not just one category, but three: length, volume, and lift. First things first – the packaging is rather funky. It’s black rubber type tube with an edgy lid and bold pink lettering looks sassy and stylish, and I expected nothing less from Benefit, who are basically the queens of sassy cosmetics.

When I opened it up for the first time I noticed that this mascara has a plastic bristle brush. That didn’t bother me, as the brush is also longer than most mascaras I’ve ever tried and is very flexible with a slight bend to it, which is what helps it reach from root-to-tip and corner-to-corner.

Stepping aside from all the space talk, I tried this out on eyelashes that hadn’t worn mascara for around 2-3 days due to having a real bad cold, and I was looking purely at instant results. And you what, after all the hype, I actually saw the big deal. This mascara delivered on all three categories listed above (volume, length, lift) immediately, and I was reeeeally impressed from the first use.

Not only do I love how it has a blacker than black formula, but I feel like it gave a dramatic look to my lashes after just one coat, without weighing down my lashes and making them feel crusty. I also have incredibly straight eyelashes which don’t tend to curl up easily, but after applying this, I spied a little lift amongst my lashes which lasted a good few hours.

Not sure I would say 36 hours (well, I removed it after 10 hours as I didn’t want to sleep in it!) but wow – I was really impressed with the results.

It costs £21.50 from various beauty retailers including Cult Beauty, which is slightly pricey, but the Lancome mascaras I keep in my professional makeup artistry kit cost the higher end of £25-£30, and I’d say it’s just as great as those. It just has cooler packaging!

Scroll down to see my results…



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  1. March 2, 2018 / 2:11 pm

    Hey Emma! I love this post, so lovely to see what everyone’s thinking of the new mascara! I am a beauty advisor at Benefit in Australia and I’ve actually written a similar post on my new blog but with information they’ve given us at training about all the amazing elements of the mascara! If you have a second definitely take a look and tell me your thoughts!xx

    • whatemmadid
      March 2, 2018 / 2:39 pm

      Thanks Amelia – lovely post! x

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