The other week, a number of online retailers commented that sales of “pyjama-style clothing” was soaring, with sales of “loungewear” climbing up and up. Yes that right, good old loungewear – the fashion style we’re seeing everywhere.
And in my case, not juts indoors! I’ve recently started wearing my lounge wear sets on my days I go into Manchester to work at co-working spaces. I don’t mean that I turn up in a slob-out pj style set, more like a matching co-ords set with a stylish coat thrown over the job, teamed with comfy trainers.
And I’m loving it! Fashion is all about comfort, right?
If you’re assuming “loungewear” is fashion speak for “slob-out gear”, nothing could be further from the truth. It’s a celebrating on super soft fabrics layered in contemporary yet easy silhouettes. Matching co-ords when worn with trainers, a little handbag and jacket can all pull together to look like a cominbation of streetwear and casual apparel.
The amount of time we’re spending at home is one explanation for the growing popularity of loungewear. Think about your typical life today: In these straitened times, nights out have been replaced with nights in curled up with Netflix and adult colouring books.
We stay in searching for new podcasts to listening to and choose online shopping rather than days out at the shopping centre.
We can order food on our phones super quickly, and have that tasty Thai delivery arrive on our doorstep within the half an hour.
So what exactly do we need to get dressed up for anymore? Certainly not our jobs. According to the Office for National Statistics, there were a record 4.2 million home workers in the period from January to March last year, up by 1.3 million on 1998 when comparable records began.
Thanks partly to a more flexible (and round the clock) work life, enabled by the rise of the internet, at-home working is increasingly becoming the norm and with it, a more relaxed attitude to workwear.
Let loungewear rule…