Elegance, attraction, rebellion, craftsmanship, all of these words work for a brand that is timeless in the fashion scene. Yes, we are talking about Versace for women! The brand Princess Diana wore, in which Jennifer Lopez rocked, and Elizabeth Hurley turned eyes. Versace is a brand that always stood out of the crowd. It didn’t follow any trend but made them. That’s why the history behind the brand is even more enjoyable.
Behind the Brand Versace
Gianni Versace started as a fashion designer as young as nine years of age. His mother owned a local dressmaking business. He designed a blue one shoulder evening gown there. It is when he fell in love with fashion and design.
He moved to Milan in 1973. He worked as a designer at a renowned brand then. By 1978, it was his time to set up his shop at Via Della Spiga. From there, he started to sell his designer clothes, and the response was tremendous. He started getting orders from all over.
Gianni used leather, fabric, and Swarovski crystals in his dresses. He was the first designer to incorporate all of these elements in one single dress. Versace for women includes all these elements. So it was more of a craft, art and signature, rather than just a fashion statement, and he won the show.
The Music Influence
Gianni Versace had a lot of influences on his designs. It was the time when rock and roll started to catch people’s minds. Everyone wanted to be like a rockstar. And Gianni put all of those elements into his designs. Zippers, leathers, metal objects and flashy jewels were his go-to for any scenario. Musicians like Elton Johns, Duran Duran, Michael Jackson were his regulars. And when people saw their idols wearing a Versace outfit, they wanted it.
Why the label is so timeless
Gianni Versace was ahead of his time. His love and adornment for sexuality and uniqueness were always different. Even the logo is the head of Medusa. Like the Greek mythical being, every person should be unique and outstanding. That was his motto. Being just normal wasn’t his way of expressing. Upholding who a person is, their inner perspective was his focus of craftsmanship.
With this motto in mind, Versace designs kept being elegant over time. Even following their downfall in 1997 after Gianni’s death, they kept on following in his footsteps. And Italian culture always has a thing for crafts and arts. Versace brings all of these elements into life. That is what makes it a timeless Italian elegance.
Best dresses are for the best
Versace always had a unique marketing strategy. Bringing all the best and renowned models for their boardwalk, the famous photographers for their photoshoot, was the early Gianni Versace’s way of marketing his product line. And even today, they are down to the earth to their friends and customers for their choices and customization. Versace knows how to make a statement with their designs and their mentality ahead of time. Being bold and free doesn’t mean anything less as a person. Personal identity is what matters – that is how Versace designs their products.
Upholding a personal Identity
Versace is known for its celebrity friends. Eric Clapton, Naomi Campbell, Cher, Madonna and many others go by the name of Versace. However, it is not because of their friendship but their personal choice of elegance. Versace for women is famous for the designs that are customized according to the wearer. Their motto of art and beauty, bringing out sexuality and celebrating it with the world are the reasons why celebrities like to wear a Versace.
Continuation of a dynamic tradition
Versace is a versatile brand. They always wanted to be in everything. Even when Gianni Versace started his business in Milan, he didn’t limit his crafts to wearables. Similarly, in recent times, Versace involved itself in luxury hotels, cars and even in helicopters. They worked with the famous Italian brand Lamborghini and crafted a car from scratch. The seats and interiors were handmade by Versace craftsmen. They also worked with Agusta Westland to develop a helicopter: perfect for an unstoppable, timeless brand that is a statement to itself.
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