Small businesses exist everywhere. A family member may have their own startup business they’ve created, selling handmade wax melts to their friends online. A friend could decide to open up their own shop for the first time, having scrimped and saved to make it happen for years.
These small businesses are at the heart of the business industry and like all big businesses, they had to start off fairly small. It’s why it’s important to try and support small businesses as best as possible. Here are some helpful tips to help support the small guys this year and next.
Look for innovative and forward-thinking brands
With a lot of small businesses, they tend to have some pretty innovative and forward-thinking ideas. They may be doing something that big corporate businesses are completely missing the mark on.
As a small business, finding something that’s liked by the general public is exciting. Wake Skincare designed for ‘generation connected’, is an example of this. They’re utilising what is nowadays a ‘woke’ society to make money through skincare products!
Explore the small businesses out there that are doing something different. Chances are, they’re going to still be in their small stage of business success and require your support.
Follow them on social media
Social media is a wonderful thing, right? It’s something that can be helpful in helping small businesses gain notoriety online and within their local area. For some, it could be the difference between selling nationally and going international!
To help small businesses thrive, consider following them on social media. This extra follow here and there can slowly grow into a larger following that results in more opportunities for the business.
Write a Google review
Writing a Google review is a great way of helping boost the company’s website online, as well as its presence on platforms like Google Maps.
Be truthful and honest about the business, even if there’s a slight critique or two. It’s going to make it more genuine for those seeking information, and they are more likely to trust Google reviews that are mostly positive, but not overly positive as to seem suspicious.
Spread the word with word-of-mouth
Social media might be helpful for marketing but a great form of marketing for small businesses is good old-fashioned, word-of-mouth. Speaking to friends, family members, work colleagues, and strangers in the street about these small businesses is going to help news of their existence travel further.
Think about the last time you mentioned a small brand and if it’s been a while, make a conscious effort to do it moreso this year.
Utilise them as a business for gifting on birthdays
For businesses that need support, consider gatekeeping them for use on birthdays and occasions where gift-giving is often done. This can be helpful to support small businesses, rather than putting more money into the pockets of big corporations.
Supporting small businesses, especially in this economical climate, can be greatly appreciated by all those that started their own company with the intention to find success!
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