Professional Image Advice for Freelancers and Business Owners

Did you know that it takes around 7 seconds for a human being to form a first impression? If you’re a freelancer or a business owner, you might not get a second chance to impress, so presenting a professional image is crucial.

No matter whether you run a clothing boutique, you’re a freelance writer, a photographer or an aspiring actress – you are your own business, and how you present yourself and your business is crucial.

Here are three short suggestions today to bear in mind to make sure you get off on the right foot. 


Your brand should inform clients, customers or potential investors or employers what your business is all about and how it can benefit them. The way you brand your company or a freelance venture will impact the perception others have and influence their reaction. When you think about branding, consider how you want your business to come across, the types of products and services you offer and the buyers or clients you’re looking to attract.

The branding for a financial organisation or a law firm should be very different to a toy shop or a trendy clothes brand. Make sure your messaging is clear and your branding is consistent, and collect and use feedback. Consider colours and fonts. Consider layout and order. Make sure everything reflects how you want to be seen.

Business communications

Communication is critical within all sectors. To secure a job, make a sale or close a deal, it’s highly likely that you will be required to engage in communication with a client, a company owner or a customer. If you’re sending emails, you’re sharing contact details or you’re making telephone calls, always ensure that you use a professional tone.

From the way you speak to clients to the physical addresses you provide and the way you sign off emails, there are ways to ensure you make the right impression. Be polite and friendly, but not too informal, investigate virtual mailboxes and business addresses if you work from home, and double-check emails for spelling mistakes and grammatical errors before you hit the send button.


Whether you’re a freelancer offering services or expertise, or you manage a business, it’s essential to market your venture in a professional manner. You want people to see adverts, social media posts, blogs, flyers and business cards and want to learn more. If your website is drab, slow or basic, your social media feeds are poorly managed or adverts in local papers and flyers look amateur, this will put people off.

Focus on creating high-quality content that looks smart, engage with audiences and use channels and techniques that will appeal to your target market. A slick, aesthetically-pleasing website, high-quality video clips and images on social media and polished and well-designed flyers and press adverts will enhance your brand image and increase the chances of driving sales. 

Creating the right first impression is vital for freelancers and business owners. The smallest things can make a difference to the way clients and customers view your brand. If you’re on a mission to attract new customers, retain loyal clients and increase sales, it’s essential to present a professional image.

Think carefully about the way you brand your business, you communicate with prospective customers and you market your products and services. Pay attention to the finer details, analyse the way you work and ensure you have a clear idea of how you want people to perceive your brand. 

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