
Where I can, I try to shop from small businesses. Mainly because I understand the hard work, effort and determination behind a small business, usually ran by one person or a small close knit team, working to make their dream a reality. You know that a purchase from a brand that isn’t a big name high street brand will have staff jumping for joy at every ‘ker-ching’ they make. Plus, most products are made with extra love and detail, instead of mass production.
As Christmas is approaching and the world goes crazy for pyjamas, I thought now was a perfect time to introduce a brand I have recently discovered that specialises in pyjamas, as well as beautiful lingerie, wrap dresses and face masks. IDentity Lingerie offer high quality, luxury items, in which their silk pyjamas are simply beautiful. Not only do silk pyjamas make gorgeous presents, but they are also a fantastic self-care treat to ourselves, as how special do you feel when wearing them for bed time? I know I so look forward to slipping them on!
I’m quite classic when it comes to pyjamas, and I feel like if you’re going to treat yourself to a pair, or buy them for a gift for someone special, it’s worth opting for a traditional style. This way, your silk pyjamas won’t date or go out for style – they’ll simply last and suit every occasion. The great thing about a silk pyjama set is they work for all seasons too, so they make the best birthday presents all year round.

IDentity Lingerie ensure that they cater nightwear, knickers and bras for all sizes and body types, so everyone can feel comfortable and confident wearing their products. I’m sure you don’t need much persuasion about shopping from small businesses, as I always find that there’s something heart warming and special about an independent brand. But if you did want to learn a little more about IDentity Lingerie, here’s a few pointers about the small biz:
- From Lincolnshire, UK
- Items are sized for all body types
- Handcrafted in Europe
- Sustainable materials only
- They support local craftsmanship
- A small, family-run brand
You know that each item available to shop has been carefully thought out by the brand, and care has gone into each product selection. Their nightwear is high quality, handmade pieces, and you can certainly tell this from the pyjama selection, as they have a lovely array of pyjama sets with shorts, and then longer sets with trousers, all in rich, luscious shades and timeless prints.
One of my favourite pyjama styles over on the site is the Japenese Silk Navy style, in which comes with the shorts or the trousers. The deep blue style looks premium and elegant, and I spied a matching silk navy dressing gown to match.


They also offer silk pyjama sets in burgundy, gold, pink, white and black to name a few other colourways. However, what caught my eye when browsing the pyjama pages is that they actually offer a custom pyjama service too – so you can create your own dream pyjama set. When you visit the product listing, it allows you to choose a preferred colour, piping and length, so you have the exactly finish and colour that you wanted from the pyjama style. You can input your height too, to make sure the pyjamas are a tailored fit. It’s worth noting that prices vary from length for the particular custom service, with prices starting from £90. Quite a nice treat for yourself, or a luxury gift for someone!
So which ones am I going to treat myself to? Well it has to be either the navy set as mentioned before, or the green, burgundy or gold silk pyjamas. These colourways are so rich and jewel toned for the upcoming Winter season, and look so prestigious and special.

Of course, it’s not just stunning silk pyjamas that IDentity Lingerie retail, as I mentioned at the start of this write up. They also offer unlined bralettes, after the brand found these happen to be women’s number 1 choice when shopping all lace, soft cup bras, especially for plus size and large chests. Pretty lace bralettes with intricate designs can suit petite women with little chests, to curvier women with bigger busts, and they work well under all clothing types – especially for feeling more lightweight and comfy.
Then, they also offer low rise knickers and boyshorts too, in some of the cutest lace designs. And last but not least, handmade, resuable silk facemasks, and super sleek silk dresses.
If you’re wanting to treat yourself or loved ones to super special, luxury gifts this Christmas, yet want to shop small and support family ran businesses, it’s worth exploring IDentity lingerie
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