Fashion is a constantly growing and competitive industry, therefore keeping on top of your game and to be different to your competition is key in such a saturated market. Give your potential customers a reason to buy from your brand compared to others, make yourself stand out and to be seen, it’s so easy for your brand to get lost among giant brands.
Digital marketing is very effective in this industry and there’s many ways to do this. In this little article, we will talk about a few different options in regards to nailing your digital marketing plan.
Social Media
Instagram has changed the game in recent years, where every fashion brands way to digital market is to collaborate with influencers. This is a great way to go forward, as it gives brands a chance to get millions of eyes on their product or service. Its very important to take your time in choosing which influencers you want to work with, as you want to find bloggers who associate with your brands style and have good morals which you respect. Alongside this, you want to find influencers who have a large enough following as this is when you will notice an increase in sales and traffic. When people trust and respect an influencer who is talking about your brand, they should want to take a look.
The top influencers out there have followers who really value their opinion and style, so when they are advertising your products, their followers instantly have an interest in these. Even if you don’t generate direct sales from these influencers, you will gain brand awareness to a whole new audience. Many fashion brands have very successful social media campaigns. Here are some examples of some good ones. You can also even take this a step further and run Facebook and Instagram ads featuring the photos of the bloggers to get your products noticed.
SEO
People are constantly searching for a particular style of clothing and Google will bring up hundreds- if not thousands= of results. This is where SEO will help your brand find a niche where you can be visible to potential customers, allowing you to stay ahead of your competitors and rank at a higher place, when your products are searched for. 95% of people will only look at the first page of Googles search results, which is why its so important to optimize the right keywords so that you don’t miss out on these potential customers.
Each business is unique and has different goals, therefore SEO teams will create bespoke strategies to ensure you are optimizing the correct areas to generate leads. SEO is not an overnight process, but the good thing is that the effects will last long term and as a digital marketing technique have the best return on investment. Mr SEO offers specialist SEO services for fashion and e-commerce brands.
Blog
A blog is a perfect way to be more personal with your brand and to let your potential customers know what you’re all about, and provide more of an insight into your company. A friendly, chatty channel like a blog is great for helping you to connect and build trust with your audience. Consistently writing new blogs can help build your SEO and Google rank factors. Also, blogging keeps your website updated which is what Google looks for when deciding where to rank your website, and gives Google more reason to index your pages, leading to increased visibility and traffic.
You can also create style guides within these blogs as some customers will appreciate the guidance on how to style your product. This in fact can generate sales as they now know this purchase will be an investment instead of something which just sits in your wardrobe.
Reviews
Reviews are so important within the fashion industry; these influence customers decisions to purchase and allow customers to feel confident when making a purchase. Many fashion brands pull through Google reviews or Trustpilot as these are recognizable review systems which help to build trust within the mind of the customer. People often compare reviews with other brands to find the most reputable in order to avoid the hassle of returning items which are unwanted.
Digital marketing is essential to your fashion brand as it’s a very difficult industry to build an online presence but with these tips above it’s a good way to get you started.
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