One of the main reasons we opt to wear makup is because the right cosmetics can help to improve our appearance, and accentuate and enhance. Therefore, it is important to choose the right cosmetics for a refreshed and prettier look, one which might bring out your eyes, smooth your skin or give you that glow.
There are hundreds of brands and products out there, and the most important factor is to avoid any brands that cause itching, rashes, breakouts, or painful skin eruptions, among other outcomes. The problem is that every person’s skin is different, so recommendations from others sometimes might be great for them, but not quite work the same for you.
Take a read below around choosing makeup products, if you’re a little unsure how you should be shopping for the right ones.
Keep away from cosmetics that irritate or dry your skin
Various skin types have different reactions to various types of cosmetics. You might find that there are some makeup brands in which you love the eyeshadow palettes, but when you use their lipsticks, you find them drying and unflattering. This is because the skin on your eyelids and your lips are very different, with your lips usually being dryer. It might be that you need to be investing in moisturising, long-lasting lipsticks, which might not be something that your favourite eyeshadow brand excels in.
Also, it’s common that after using a product for a long period of time – even years – your skin eventually decides it doesn’t suit it anymore, and you start to get irritation. Therefore, it is advised to use the best in makeup, skincare, hair & beauty products which have been tried and tested, with reviews and good results in the past.
The next point here is to look at the ingredients. If you suffer from sensitive skin, or eczema prone, you want the ingredient line up to be as natural as possible.
Take your skin tone into account
First things first, you’ll need to be able to answer the question ‘What is my skin tone?’ before shopping for foundations, BB creams, powders etc. If you aren’t sure about your tone, it’s pretty much impossible to nail your foundation colour match. The below is something to run by yourself before shopping for face makeup:
If you have a fair skin tone, you’ve probably been described as having porcelain skin a time or two in your life. You will tend to burn quite easily in the sun, and have blue/green eyes (but not always!).
If you have a light skin tone, you’ll still be fairly pale, just not quite as much as your fair friends. You may start to tan when in the sun for a while after using a good SPF.
If you have a medium skin tone, well you’re caught in the middle! Your skin tone isn’t super-dark or super-light but somewhere in between. You tan fine on holiday but have to be cautious, and your eyes may be brown or green, or darker shades of blue.
If you have a deep skin tone, your complexion is dark and you are not prone to burning in the sun.
Next up is to determine your undertone. Here’s how to do this:
- Look at the inside of your arm. All this tried-and-true method requires is flipping your wrist and taking a look at your veins. If they appear blue or purple, you’re cool-toned, while green veins indicate warm-toned skin. If you’re not sure, you very well might be neutral.
- Hold a piece of white paper to your face. Placing something stark white, like a piece of paper, next to your face can help reveal your undertone. The white should create a cast of color on your skin. If your face suddenly appears pink or blue, it’s a sign you’re cool. If you look yellow, you’re warm. If your skin seems gray, you’re neutral.
- Consider what color of jewellery looks best on you. Do you steer toward gold or silver jewelry? Almost everyone has one metal they’re more inclined toward! If gold complements your skin tone the best, you’re warm, while looking good in silver indicates cool undertones. If you’re an equal fan of both, you may have a neutral undertone.
Once you have this information, it makes shopping for colour cosmetics so much easier. Even shopping for eyeliners and eyeshadows, lipsticks and blushers, as different shades compliment skin colours and tones differently. For example, deeper colours for eyeliner and eye shadows like browns, smokey greys, navy shades and deep olives/purples complements those with olive or chocolate skin tones.
On the other hand, those with pale skin can use lighter shades of eye makeup and foundation, like peach shimmers and beige. Notably, cosmetics should only be used to enhance and not to overpower natural skin tones.
Try to buy quality makeup if possible
I’m not saying you should splash out at Harvey Nichols makeup counters on a monthly basis, but do be aware of quality and ingredients. Quality makeup usually costs a bit more than regular makeup and will therefore require more investment, but the results do tend to show.
Cheap makeup can easily cake or slide off on your skin and will more often than not be hard to blend. It will tend to just sit on the surface and give a plastic look, although there are some more advanced cheaper brands doing a good job of providing top results on more budget prices. It’s all about doing your research first.
Always look at the ingredients list, and look for paraben free and fragrance free if you can.
Remember that wearing makeup should be something that compliments your look, your skin tone and your colourings, yet look natural while it enhances. It can be a makeup minefield out there, but it is important to get the best in makeup, skincare, hair & beauty to ensure that the cosmetics achieve their intended purpose and last a long time, too.
Some favourite makeup brands from me, as a personal recommendation, include Vichy Dermablend, Inglot, Huda, Bobbi Brown, Estee Lauder, Urban Decay, NARS, Charlotte Tilbury and Laura Mercier. Some cheaper brands which also do a great job include E.L.F cosmetics and W7.