One of the largest and second oldest luxury brands in the world is Louis Vuitton. There are numerous reasons why it is called the luxury brand Louis Vuitton. But the story began in 1821, Anchay, France. It wasn’t a famous brand in the beginning. But in time, with hard work, quality and innovation, Louis Vuitton became the world’s most renowned brand as it is today.
How the Louis Vuitton Legacy Begun
It all began when Louis Vuitton left home and came to Paris. He started working for Monsieur Maréchal. It is where he mastered his gift for luxury bags. But hold on, it hasn’t started yet. In 1852, Eugenie de Montijo, wife of Napoleon III, was on the search for her personal box-maker and packer. That is when Louis Vuitton’s name came up, as he had the best craftsmanship for seventeen years. And with the royal elites, Louis Vuitton started working. It was in 1854 he started his own business in Paris.
Vuitton’s use of canvas fabric instead of leather and other materials made him more famous. Because of its durability and waterproof quality, he quickly gained fame. Another thing Louis Vuitton was notable for was making the flat surface upper cover of trunks. Before that, boxes used to have round upper cases that made it hard for packing and handling.
His son is responsible for the logo we see today. In 1886, the logo was trademarked. Even their custom print on the fabric, the diamond, circle and flowers, was brought into the market. It was due to plagiarism that they had to change their design a lot of time. From 1990 to 1996, Louis Vuitton kept crafting their iconic trunks in different sizes. They also added small purses, wallets and accessories to the collection. In 1997, they introduced their first wearing collection for women. And after a few years, they introduced their men’s collection. What made luxury brand Louis Vuitton come this far are just a few key elements.
1. Quality over Quantity
Louis Vuitton was always about quality. From the very beginning, they were known for their craftsmanship. Their signature handmade bags and accessories made their name to the world. People crave a Louis Vuitton not only for style but for quality. You buy a bag and forget about what you do with it. It is that durable. Their signature handmade finish gives the craftsman full attention to detail on a specific product. Although they went huge in the years, they still kept things small as they were initially. And they don’t believe in quantity. Instead, spending more time on one product and making it worthwhile for the user is the motto of Louis Vuitton. And that is what makes them so successful even today.
2. Constant Innovation
Louis Vuitton knew that innovation is key to any successful business. So from the beginning, he started using canvas fabric instead of leather. Despite leather being stylish, his idea of a product being comfortable and durable at the same time made him think this way. Shifting from a round hooded trunk to a flat hood makes us understand how innovative the designer was in his time. He was a pioneer of innovation. The Louis Vuitton products of today do the same thing. They think about the user and innovate in style. They even started to use sewing machines in a bid to level up with time.
3. Marketing with the Best inline
Every product made is to be marketed the right way. It needs the media focus as well as the right presenter. Louis Vuitton knew that and worked with the best designers and models in the industry. Designers like Helmut Lang, Azzedine Alaïa, Stephen Sprouse, Sybilla, Vivienne Westwood worked with Louis Vuitton, with celebrities like Jennifer Lopez, Angelina Jolie, Umma Thurman, Sean Connery modelling their products. Even models are hand-picked for their ramp with every upcoming product.
4. Exclusiveness of Each Product
As a luxury brand, Louis Vuitton works with quality over quantity; their products are exclusive too. So you won’t find manufactured bundles of each bag. Instead, they keep everything unique, making people more eager for their newest collection. The more they wait, the sweeter it feels!
You get what you pay for. Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. … The simple but elegant LV monogram is recognizable all over the world. But it’s the combination of quality, exclusivity, and innovation that make the perfect recipe for timeless success. There is no match of LV bags for sure.