Fashion: The What Emma Did Boutique Arrives

It’s here! In it’s very early days and soft launch stage, is now showcasing a small scale, capsule collection of occasion dresses which make up the What Emma Did Boutique! Availble to shop from today- hooray! I’ve been busy for the past four months hand picking a selection of on-trend occasionwear dresses to create the beginning of my new boutique. The dresses will aim to be timeless in both style and fit, designed for the loveliest of events, and boast blogger friendly and high street shopper price tags.

Marakesh Bloom Panel Dress
Marrakech Bloom Panel Dress

Not only can you now visit for your daily dose of fashion, beauty and lifestyle news, but you can now shop on the blog too, making it a one stop fashion destination!

The What Emma Did Boutique marks the start of the blog now becoming a ‘blogtique’ – a combination of blog content and boutique shopping facilities. By visiting the dedicated ‘The Boutique’ page on the menu bar, readers can now browse a collection of pretty dresses all suitable for wedding guests, proms, birthdays, evening events, garden parties, christenings, parties, glamorous get-togethers and all excuses to dress up and look gorgeous!

black forest lace detail tunic

The collection of dresses are inspired by tropical islands, stylish cities, precious flowers and independent women- hence the names that the dresses take after. So far, we have stunning designs such as the Marrakech Bloom Bodycon, the French Bouquet Camisole Dress and the Monochrome Dreams Midi; all flattering and beauty enhancing for all shapes and sizes.

dress competition

To celebrate the soft launch, you can WIN the newest Spring style! The Burnt Roses Dress is available for 2 lucky readers to win Рone via Instgaram and one via Twitter. For Instagram, follow @whatemmadid_ and like the competition photo for a chance to win this striking dress. For Twitter, follow @whatemmadid_ and RT the comp tweet! Do feel free to share with your friends and spread the word about the new boutique Рprices will remain affordable, and new styles will be added more regularly so I can provide my blog readers with an extensive range of fabulous frocks!

Burnt Roses Fitted Bodycon Dress
Burnt Roses Fitted Dress
burnt roses front still
burnt roses insert

And so it begins….

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  1. April 16, 2015 / 9:56 am

    This is amazing! Do let me know when I can purchase I really love the burnt rose dress! Would be perfect for my holiday to Marrakech this august!

    Hannah | xx

    • April 16, 2015 / 11:15 am

      Hi Hannah – just sent you a little email as I am gifting bloggers little gifts along with any purchases and the collection is available to shop from today! xx

  2. April 18, 2015 / 7:10 am

    Thank you so much Nisha, if you shop on the boutique do let me know as always popping in extra treats for bloggers!

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