It’s here! In it’s very early days and soft launch stage, whatemmadid.com is now showcasing a small scale, capsule collection of occasion dresses which make up the What Emma Did Boutique! Availble to shop from today- hooray! I’ve been busy for the past four months hand picking a selection of on-trend occasionwear dresses to create the beginning of my new boutique. The dresses will aim to be timeless in both style and fit, designed for the loveliest of events, and boast blogger friendly and high street shopper price tags.


Not only can you now visit whatemmadid.com for your daily dose of fashion, beauty and lifestyle news, but you can now shop on the blog too, making it a one stop fashion destination!
The What Emma Did Boutique marks the start of the blog now becoming a ‘blogtique’ – a combination of blog content and boutique shopping facilities. By visiting the dedicated ‘The Boutique’ page on the menu bar, readers can now browse a collection of pretty dresses all suitable for wedding guests, proms, birthdays, evening events, garden parties, christenings, parties, glamorous get-togethers and all excuses to dress up and look gorgeous!

The collection of dresses are inspired by tropical islands, stylish cities, precious flowers and independent women- hence the names that the dresses take after. So far, we have stunning designs such as the Marrakech Bloom Bodycon, the French Bouquet Camisole Dress and the Monochrome Dreams Midi; all flattering and beauty enhancing for all shapes and sizes.

To celebrate the soft launch, you can WIN the newest Spring style! The Burnt Roses Dress is available for 2 lucky readers to win – one via Instgaram and one via Twitter. For Instagram, follow @whatemmadid_ and like the competition photo for a chance to win this striking dress. For Twitter, follow @whatemmadid_ and RT the comp tweet! Do feel free to share with your friends and spread the word about the new boutique – prices will remain affordable, and new styles will be added more regularly so I can provide my blog readers with an extensive range of fabulous frocks!




And so it begins….
This is amazing! Do let me know when I can purchase I really love the burnt rose dress! Would be perfect for my holiday to Marrakech this august!
Hannah | http://www.hannerking.com xx
Hi Hannah – just sent you a little email as I am gifting bloggers little gifts along with any purchases and the collection is available to shop from today! xx
What a great idea Emma, I love all the dresses on the site and that burnt rose dress is super pretty. Good luck with the blogtique x
HOW I WEAR | A Manchester Style & Beauty Blog
Thank you so much Nisha, if you shop on the boutique do let me know as always popping in extra treats for bloggers!