LinkedIn is one of the most powerful tools to build a professional network. There are 500+ million users on the platform out of which 250+ million users are active. If you have side-lined LinkedIn as part of your professional strategy, you have missed out on a lot.
Whether you want a new job or switch to a better one, LinkedIn profile optimization for nurses is as important as for any other professionals in the field.
Therefore, it is high time to make your LinkedIn matter; here is how you can do it
Begin with the simplest steps then move towards building a comprehensive LinkedIn profile.
Use a professional headshot as your profile picture. If you are missing one, there is a good chance that recruiters will ignore your profile. If you’re wondering what a professional headshot is, a simple front-facing mugshot of you with minimal background will suffice.
Remember that less is more when it comes to profile photos on a professional channel like LinkedIn.
It appears below your name. Write catchy headlines about what you do and where you are heading. The best way to do this is to list your noticeable accomplishments along with a CTA. For instance, if you are looking for a job change, mention the same in the headline.
A common practice that works like magic glue is using your current job designation followed by 3-5 top skills in your LinkedIn profile headline. Doing something as basic as this helps you communicate your functional skills to a potential LinkedIn visitor in one go.
Registered Nurse @Seattle Hospital | Psychological Counseling & Support | Surgical Assistance | Patient Education | Unit Preparation | Diagnosis & Interventions
However, following this format for profile headlines is not a rule set in stone.
You’re free to experiment with your headline. Just think of it as a space for communicating aspects of your career that you want people to identify you with.
Here’s an example of search results for a registered nurse on LinkedIn.
As you can see from the above snapshot, different professionals have a different idea of what their headline should look like.
Since it appears right below your name, it is important that you make the most of your headline in order to communicate your professional identity in one go.
Add the relevant industry to your profile.
In your case, this will be the ‘healthcare’ industry. Doing this will help you locate new opportunities & make relevant connections across your field as it will tell a potential recruiter get in touch with you easily
Right there with your name, you have to list your position; people want to know what you are doing currently. You do not have to use your actual job title; you can modify it if you think it will represent what you do in a better manner.
Similar to a resume, you need to list your work experience in reverse chronological order.
Add the name of the organizations you have worked for along with the dates of joining and leaving an organization.
Add one-liner bullet points to describe your achievements across all work-sections. Make sure that the bullet points entail the skills you have added to your LinkedIn profile. It will be easier for people to endorse the same for you.
Most professional recruiters are likely to look you up on LinkedIn before finalizing a job offer. As such, the use of LinkedIn has transcended its role as a professional networking site.
Today, it is also being increasingly used as an electronic resume. This is the reason why listing relevant skills on LinkedIn is a practice you should engage in. List as many skills as you can, a good number is about 5-10. .
Make sure that you do not list random skills. Make it strictly relevant to your profile. Additionally, ask your peers to endorse those skills. This will act as a proof of competence so make sure that you both list your relevant skills, and get them endorsed by the right people!
If you don’t know how to add skills, simply click on the me icon at the extreme top part of your LinkedIn profile, scroll down, and click on “add new skills”. Once you do this, it will appear like this:
On typing nurse, you will get a wide range of drop down options to choose from.
All you have to do is select the relevant suggestions and your skills section is good to go!
LinkedIn is a social networking platform which means you need to remain active and connect with people regularly.
A good way of doing so is by sharing blogs and information relevant to your field. You can like, share, and comment on the posts made by others to keep your profile interactive and dynamic.
Moreover, consistently sharing nursing-relevant experience or tips and publishing them to your LinkedIn profile can help you tremendously as it helps you build authority in ways nothing can.
So if you’re all about revamping your nurse profile on LinkedIn, you might want to start publishing articles.
Today, the visibility and reach of any content depends on how well it is optimized for search engine. Your LinkedIn nurse profile is no different.
Go through a couple of job-descriptions and filter out the keywords.
Incorporate the same keywords across your LinkedIn profile in the skills and work-ex sections. This will ensure that your profile is SEO-optimized.
Here’s an example of a job description for a nurse role. Here’s an example:
If you look at the above example, you can easily identify keywords.
For instance, you can use keywords like “hospital & health care” and “medical practice” and sprinkle it generously throughout your LinkedIn profile to SEO-optimize it.
Having an active LinkedIn connection is a virtual currency at your disposal.
Professionals with a higher number of LinkedIn connections and an active LinkedIn presence are perceived as competent and well-networked.
An acceptable number is 500+ connections which you can achieve easily. All you need to do is spend a few minutes and send requests to connect to your fellow nurses, medical practitioners, doctors, and others belonging to your profession.
However it’s not just about the numbers game.
Networking with professionals in the medical industry can be a stepping stone to a thriving career as you would be in a position to make the most of new vacancies that might pop up just because you knew the right people!
LinkedIn recommendations are a massive selling point for any professional. After all, nothing presents your case better than praise from your supervisor or a client.
Getting recommendations is comparatively harder than completing the above-mentioned steps.
Other steps you can complete on your own, to get recommendations you have to reach out to others and request.
This is similar to asking your peers and supervisors to write recommendations in real-life. Therefore, reach out to people , you have worked with or reach out to your patients to give you recommendations that will validate your nursing skills and professional competency.