When it comes to growing any business successfully, branding is everything, as well as promotion. While the internet can be a huge boon in getting people to attend your business online or in person, it is always best to get your logo recognised on the high street too. This means that you will need to have the logo printed on a few clever items, which can help the average member of the public to recognise it. In 2023, water bottles are a great way to do just that.
Therefore, what are some successful marketing tips that your team can use to get your brand out there by using reusable water bottles? Read on to find out!
Give Them Away At Events
Who doesn’t love freebies?
Whether you’re attending a trade show, conference, or festival, branded water bottles make great giveaways. People are always looking for ways to stay hydrated, and they’ll appreciate receiving a free, high-quality water bottle.
Of course, if you have the financial ability to do so, you can step it up a notch by creating a range of different water bottles at these events, which will make the ‘need’ to get one, which is a great way to get your brands name into as many homes as possible. The best way to design a desirable range of bottles is to use the same logo but use different bottle materials, colours, and designs. You can have these printed with ease, too, at anthembranding.com, which will ensure high quality and longevity.
Offer Them As a Gift With a Purchase
If you sell products online or in-store, consider offering a branded water bottle as a gift with any purchase.
It can also help you with marketing. Say you have the aforementioned range of water bottles in different colours, and you offer your customers the choice of which one they get; their favourite can become the official bottle of your brand. Remember a few years back when the UK crisp brand Walkers did something similar with a range of new crisp flavours, with the winning one becoming the latest addition to the tasty snack? Like that, but with water bottles!
Use Them As Employee Gifts
If you have employees, consider giving them branded water bottles as a gift. This can help build loyalty and show your team that you care about their well-being. Of course, to keep your team happy, try to make sure that any gifts that they do get from you on their birthday or Christmas aren’t all branded!
Create a Social Media Contest
As mentioned before, water bottles are trendy, especially when they are high quality and are linked to a brand. So, a good marketing trick is to use social media contests for your followers to get their hands on them. These are a great way to engage your audience and increase your reach. Consider running a game where people can win a branded water bottle by sharing your post or tagging a friend.
Donate Them To a Charity Event
If you’re looking for a way to give back to your community, consider donating branded water bottles to a charity event. This can help raise awareness for your business while also supporting a good cause.
This is particularly beneficial if the charity event you are sponsoring aligns with your company’s beliefs and ethos.
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