Like any other small business, a salon needs to be marketed. While it used to be as simple as having your business in the phone book or a good location, this isn’t really the best method nowadays. In fact, you’re far better off skipping the traditional routes (as they’re mostly obsolete) and doing what other business owners are doing- online marketing. But it’s not only marketing yourself online, such as through a PPC agency that can help you out. There are so many other methods as well. So, here are some of the best methods for marketing your salon!
Start with an online presence
Whether you want to be one in a small town or even the entertainment industry, it’s all honestly going to start with an online presence. This is how you build trust and truly show what you’re capable of. Plus, for the most part, this is how stylists show what they’re able to do. This can include having a portfolio, YouTube channel, website, or even social media pages. But in the end, you need to have this 100%.
Adding your salon to online listing websites like Google can be an effective marketing strategy. This helps potential clients find you when searching for salon services in your area. Also, make sure your website is optimized for search engines by including a page that lists all of your services with links to book them directly from the site.
Get the community to notice you
If you live in a small town or a tight-knit community, this will honestly be a lot easier compared to a major city where there is a lot of competition. But having your locality know that you exist is going to help a lot. Remember, unlike a lot of other businesses, yours is going to thrive primarily based on the community that you’re in. This can include attending certain events within the community, such as games or charity events. Maybe even be a part of a get-back-to-school promotion for haircuts for kids. In general, getting involved in the community is going to be the best way to get yourself known.
Consider birthday promotions
A great way to retain clients is to send them a special offer on their birthday. This could be a free service, a discount, or a coupon code. You can do this by collecting their birthday date when they book a service or even by using salon software that automatically collects the data. Make sure to send them an email, text, and a personalized message from your staff to give the gift that keeps on giving! Sending a physical card will add an element of fun and excitement to their day.
Host an event
Just as you should attend local events, you should host them too. You’re always going to benefit in some form or another by throwing an event for your business. Putting on an event is an effective way to get your salon known. You could partner with a local business, such as fashion boutiques, beauty stores, florists, or jewelers. This will give you access to their clientele as well as their potential clients. You could also host a special salon event to promote a new service or product, such as a hair extension launch party. Your guests will likely be excited about this, so it makes for a good marketing opportunity.
You could also host an event around a particular holiday or theme, such as Mother’s Day, prom, or bridal season. This will get your salon noticed by the relevant people and boost bookings for these services. When organising an event, make sure you get everyone’s email address or phone number into your salon software so that you can invite them to future events and send out discounts and offers.
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