At present, it’s impossible for an average person to imagine their daily routine without checking their social media. And, talking about the social platforms in general, the first one that comes to mind is Instagram.
Along with sharing the information, running discussions, and exchanging thoughts, it is also strongly focused on creating the most catching visual content. Without creating an interesting visual with engaging videos and fascinating photos, your posts are more likely to be scrolled. To succeed, you need to learn the basics of creating Instagram content, and in this article, we’ll get that fully covered!
Taken from: https://www.pexels.com
Best Editing Tips for Instagram Videos
Just like preparing the photos for the post, the process of editing videos for Instagram shouldn’t be neglected. For sure, the main concept of visual content adjustment is to make each piece match with the entire profile. But what are the other must-have things for making outstanding video content? Here are some great video tips to try:
Focus on Full-Screen Videos
After the recent Instagram update, it’s become obvious that the standard 1:1 ratio videos are finally gone. Thus, it’s essential to make the most of the smartphone’s full-screen resolution when creating the new video content for your account. Below you’ll find a short overview of the most effective screen ratios to maintain for different sorts of video content.
- When posting a video to your feed, it’s better to maintain the aspect ratio of 4:5.
- For IGTV, Stories, and Reels, the ideal resolution is 9:16
Additionally, mind the pixel size of your videos to check if they’re optimized correctly, with being ideally sized to 1080 x 1920 px.
Optimize the Video Length
The length of your video always depends on the way you’re going to post it. For instance, Instagram stories allow you to post 15-seconds long videos, but it’s recommended to keep the stories posts as brief as a few seconds to prevent the loss of interest and tapping to the next story or simply scrolling your account.
The standard video posts allow publishing videos up to 1 minute long. However, the audience here used to scroll quickly and are not ready to stay for a minute watching one video. So, it’s better to keep the videos at around 30 seconds long instead, preserving only the most catching shots of it.
Experiment With Filters and Editing Tools
It’s nearly impossible to post the videos within the same colour spectrum, and that’s where the video filters come into play. Of course, at the very beginning of the Instagram era, it was pretty enough to use the standard filters offered by the app, but at present, it can hardly help in creating stylish and eye-catching videos.
Now, content creators from different scopes, no matter the beginners or professionals, all use professional video editing software to maintain the visual concept of their Instagram account. By choosing the most useful video techniques, it becomes much easier to get the videos done in considerably short time frames. Not only do video editing tools save time and make creating sharp and punchy videos look professional, they tend to be easy to use once you have had a go and understood the app. It’s best to use one with great reviews, and that prides itself with working well on Instagram, as that’s where millions of videos are watched every second. A good one to check out is Promo, a straight-forward video editor for Instagram, which lets you effortlessly create scroll-stopping Instagram videos to engage and entertain your audience.
Furthermore, using different presets, customized video filters for iPhone or Android smartphones and other in-built video tools allows maintaining the color theme of the feed, as well as optimizing the entire editing process to as short as 5 minutes.
Make Use of the Layering Effect
It’s always important to look for ways to stand out among the thousands of related accounts that are posting similar content within any scope. After all, Instagram is the world’s largest social media platform, where the content creators try to catch the trends first and make the most use of it.
Layering videos on top of other videos and combining the stills with moving elements are some of the most effective features to try for making the content for Instagram more unusual and engaging for you. At the same time, that’s a good method to differentiate the content within the same topic and add more depth to your Instagram videos as well.
Add Captions to Make Videos More Available
First of all, Instagram is a mobile platform that can be used anytime and from anywhere. Due to the fact that it’s not always feasible or acceptable to watch the videos with the sound off, the videos published there are usually muted by default.
Additionally, over 92% of people are scrolling their feed with the sound off, which means the audience can not always catch the idea of your video and is more likely to skip it. However, adding captions to the video can significantly change the situation. Why? There are several reasons:
- Adding captions can glean all the meaning from the video content.
- Captions can enlarge the scope of your target audience.
- With having the video muted, captions can still grab users’ attention and make them stay for watching.
- The video captions are usually crawled and indexed by search engine crawlers, which means your content will have the advantage over others.
Being aware of these reasons is more than enough to start using captions in video content for Instagram.
Customise Your Thumbnails
When scrolling the news, account or IGTV feeds, the first thing an average Instagram user sees is the video thumbnail. In other words, that’s a preview shot of your video that gives the overall idea about the content placed under it.
You might create the most catching video with the nicest filters and visual effects, but without a catching thumbnail that organically fits the entire content, you won’t get lots of views. Furthermore, the thumbnail is also the first picture a user sees when scrolling the feed, so if your content hasn’t grabbed their attention within 2 seconds, you’ll probably miss them forever.
Today, this issue can be easily fixed directly within video editors like Magisto, VideoStudio Pro, PowerDirector, and others. You’re also free to choose to create your ideal Instagram video thumbnail or else get one of the pre-made templates that can be finalized in a few minutes. Additionally, by using similar templates within the same concept of your videos, you can significantly increase its recognition among tons of other videos posted.
Mind Visual. Always
Finally, the most frequently-used video tip for Instagram content is to always keep an eye on the overall vision of your feed. The videos shouldn’t stand out of the photos until you need this to maintain the general concept of your account. At the same time, they should draw attention and make people tap the button to review the full video and cause further interaction (comment, like, quick reaction, etc.). This way, you can surely succeed in video editing and content making overall.
Conclusion
So, creating engaging content that will perfectly fit the main concept of your account on Instagram is not that challenging as it seems at first. Following these simple yet effective tips for video editing allows you not only to boost the video editing techniques for Instagram but also to enhance the quality of your content published within this platform.
After you’ve uncovered the essentials of excellent video editing, what else is needed? Start your practice right away and feel all the improvements yourself!
Leave a Reply