Shop: Topshop Introduces New Brands!

Love Topshop? Well it’s only getting better! For Spring/Summer 2011, Topshop Emerge will stock a new selection of young, streetwear-influenced designers from across the world, including Tom Scott, Meshit and Been by D’Heygere. In addition to these fresh names, the most popular designers from past seasons are set to return, including KTZ, Reality Studio, Marios and Starstyling.

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Topshop Emerge is an in-store boutique showcasing a collective of young international designers. The in-store boutique is a permanent feature in the Oxford Circus store, and is also continuously online. New for this Spring/Summer, two designers have come on-board for a month only and in very limited quantities (just 5-10 of each piece). Topshop is the only UK stockist of these quirky and fashion-forward labels, offering something unique to the customer and giving emerging international designers a platform for their work.

Here’s the two new designers launching at Topshop:

TV is a cult Australian label offering wearable pieces that are also witty and imaginative. The label is in its tenth season and was founded by Monika Tywanek, who focuses on textile development, and Ingrid Verner, who designs each piece. TV has developed an international audience thanks to its sculpted knitwear, technical tailoring, graphic prints and artisan collaboration. Topshop is the first UK retailer to stock TV, and the label will return for its second season following great success in AW10.

Been by D’Heygere
New to Topshop, Been By D’Heygere is a new Belgian legwear brand specialising in cycling shorts and leggings in bold psychedelic prints. Designer Stephanie D’Heygere is a graduate of the Royal Academy of Arts in Antwerp. The SS11 collection takes inspiration from fruit, and includes pineapple, kiwi, melon, watermelon and pitahaya prints. Zips are chunky and in bold contrasting colours.

TV is much more of a designer I’d be more likely to wear, it’s little A-Line skirts and bold dresses will be lovely to wear for in the office with working in the fashion industry, and can carry you into after work socialising in style. Been is a more daring label, which I suspect will attract the more brave and quirky shoppers out there!

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