Fashion: Sportsgirl Campaign

Well seeing as I have been in Australia for over two months now, I haven’t done the best job about blogging about some of my favorite Australian brands yet (my bad). However no more excuses, I have finally got a house in Bondi and a job at David Jones Head Office in Sydney CBD so I am back in a routine and where blogging needs to become a priority again!

So today’s blog post is to show you an uber cool window and advertising campaign from Australian brand Sportsgirl. It’s been a fail safe brand for me whilst travelling up the East Coast and residing in Sydney, as these stores are everywhere and retail on-trend, stylish clothes at affordable prices. Part of the store is more laid back, with a beach vibe consisting of printed kimonos and arrays of colourful shorts, then the other part is dedicated to catwalk trends – cami dresses, trousers, evening skirts… it’s a pretty good ‘all rounder’ store!

Anyway, each time I pass Sportsgirl I find myself loitering at the windows, admiring the instagram inspired photo displays which feature a mixture of Sportsgirl fashions, popular slogans, inspirational messages and general fashion snaps. It’s certainly a good way to get you to stop and look in┬áthe store!


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