Fashion: How Much Do You Love ASOS?

Online fashion retailer ASOS is launching a brand new service for its fans called, which will give ASOS advocates a behind-the-scenes view of all things related to the big name brand. ASOS are looking for Looking for “style obsessed” loyal fans, where the e-tailer has asked its customers to apply to the service by answering questions such as “Who are you and what makes your world go round?” and “Can you prove your passion for ASOS fashion?” to prove their fashion credentials and love for them.


“We are looking for people that truly love ASOS and will really get something out of the Insider access,” an ASOS spokesperson told Marketing Week. “Overall we want to create a closer relationship with our customers, giving them insider access to everything that is going on at ASOS and engage in more conversations with them about the brand in general.”

Once accepted, the ASOS insiders will be amongst the first to know about everything the business does from now on, from new collection launches, to competitions, initiatives and campaigns, plus there will also be opportunities to visit the ASOS Head Office in London, and the possibility of receiving the odd discount here and then and maybe even freebies! They always go down well for shoppers…

The service is being opened to a limited group to start with, although the retailer says it aims to open it up to many more fans in the future. Will you be applying? Just how dedicated to brand ASOS are you? Do share…

News Source: FashionUnited

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